The RNC's Obama fashionista smear crashes on runway | Paul Harris

Curiously, the Republican National Committee's attempt to mount a populist attack on a self-service, the wealthy elite not to fly

Who

is the Republican National Committee, the lead agency of the Republican Party. Although the race for the Republican nomination hard this year, the Republican National Convention was like a referee, all the more regrettable in a fight in a cage. The main task of the RNC is to get as many Republicans to win office in the United States, and also to bag the White House for the party candidate. Therefore, he is constantly focused on President Barack Obama, seeking perceived vulnerabilities and forms of communication that define as negative as possible.

What

There is nothing more than the Republicans wallow in the concept of "the liberal elite." Comfortable in this fantasy world, Democrats are Hollywood Latte-Sippers lovers with a taste for sushi. They live in Los Angeles or New York (San Francisco, if they are environmentalists or gay) and lots of money to have fun in their favorite charitable causes. They are vain and superficial, and feel superior to everyone in the world. Needless to say, the Fashion Week in New York and does not fit this stereotype magnificently.

Thus, the decision of the Obama campaign to hold a fundraiser during the fashion week is like a gift to a communications team of the Republican Party. Therefore, the rapid production of a notice of attack of 51 seconds each.

When

is in place and now the Internet. Again, is one of many gay and cheap, quickly produced the ads intended to go viral. Since it is one which is fixed on a true story of Tuesday night, have a better chance than most to be circular.

Why

This ad plays on two lines of thought. The first is the aforementioned GOP obsession with the idea of ??a liberal elite, one who lives in Hollywood, academia, media and industries such as fashion. This announcement is "red meat" at the base of the GOP.

• The second is that Obama suffers from a real "disconnect" problem. For many people, not just conservatives, Obama can seem distant, uncaring and distant from the problems that many Americans have experienced in recent years. This type of advertising material, and the case could play in this video trope and broaden the appeal beyond the party faithful in the much sought voter support "independent".
• How
The announcement begins - funny - in a faux-1970s great background music style elevator. Words flash on the screen that shows the Obama campaign has a calendar of 2012 New York Fashion Week event. An invitation appears. Wow, Scarlett Johansson will be there! I thought it would be an attack ad?

The invitation reveals Obama for America campaign manager Jim Messina will be the special guest and the event will help launch the "track to win" the collection of clothing and accessories that have been developed by a support group for Obama's fashion designers. The announcement was arrested in the invitation, then moves to the words: "The campaign includes a billion dollars ..." before embark on a series of moves consumer goods is not particularly expensive and not very pleasant. These include a handbag pretty horrible, some scarf and all other items for under $ 100. Prices "ker-chinged" in a conscious act of the famous series of commercials for Mastercard. The theme concludes that the final line of humor and is intended to be a brutal rebuff is a blow to the common man (and woman ) against the liberal elite of evil.

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