The Global Business Coalition against human trafficking needs the support of the biggest brands to have a truly global impact
convincing politicians is a constant struggle for the non-profit organization. Years of relationship building and foundation work usually required. Not the case for the Global Business Coalition against Trafficking in Persons (gBCAT). President Barack Obama spoke about it from the podium of the Clinton Global Initiative shortly after the coalition was formed.Why
seal of approval? Partly because of the seriousness of the case. Human trafficking is the wrong side of the current global trade networks. Affects about 2.5 million people per year, its market value is estimated at $ 32 billion (? 21 billion) - making it the second most profitable criminal activity after druggBCAT
The coalition is a unique company that has some of the largest companies in the world among its founders, including Coca-Cola, Exxon Mobil, Ford, Microsoft and ManpowerGroup. Overall, really pack a punch.
"NGOs and governments are very passionate about it [the fight against trafficking in persons], but for U.S. companies is behind this reality, nothing changes his mind," said Robert Rigby Hall, co-founder of gBCAT.
In this spirit, Rigby Hall and co-founder David Arkless hired Mark Logan, former director of the U.S. Office to Monitor and Combat Trafficking in Persons, identify brands with an interest potential in the subject.
Arkless said that some degree of "neurosis" initial negotiations with the company colors. Taking a public position on the issue, many feared that the public assumes that they have problems in this area and "trying to hide something," he said.
His answer was simple. "When you're involved in something like this to your employees will love, the audience will love and enjoy its shareholders."All
was not so reticent. While the brand entrepreneurship gBCAT highest profile to date traffic is far from the first. Many of the early supporters of the coalition of current policies in the field and experience in the fight against human trafficking in their supply chains.jobs Manpower
global service company provides a good example. As a former director of corporate affairs and government Arkless put the name of the employer of the Athens Ethical Principles, which have a "zero tolerance" against suspected traffic providers.Reply
ManpowerGroup includes support for support groups, such as human trafficking end now, and fundraising used by organizations in the fight against trafficking. It also aims to address the root causes of trafficking, support for a program of counseling and employment support for abandoned and at-risk youth in Colombia.
travel industry and hospitality
It is not a coincidence that gBCAT supporters include a number of companies in the travel industry and hospitality. Hotel group Carlson (including Radisson), United Airlines and Delta provider Travelport business services business coalition, which has made the fight against sex trafficking in the tourism industry as a key issue for the future. The tourism industry is not blind to the reality of sex tourism and the possible complicity of hotels, airlines and others to facilitate traffic. The objective of the industry is focused primarily on children to date. In the United States alone, about 18,000 children are suspected of illegally entering the country by train, car or plane - many of whom are victims of abuse in the sex tourism industry main industry response came 10 years ago when British charity ECPAT has developed a code of conduct for travel agencies that seek to protect children against sexual exploitation. The adoption of this code has grown after the abduction case of Madeleine McCann in Portugal in 2007. More recently, the International Association of Tourism has developed a position statement on the human trafficking industry, which has 16 hotels worldwide between its signatories.Similarly, the UK ABTA Travel Association has distributed all of its 5,500 members advice on security procedures for children. These measures include anti-trafficking measures, such as signing children in and out of the hotel and take note of the coordinates of parents.