Chris Hadfield: the superstar astronaut taking social media by storm

previously unknown space Canadian veteran brings beauty and banality of the new generation - with son expert web

few weeks ago, Chris Hadfield does not generate a lot of brand recognition, even in his native Canada. The 53-year-old astronaut could be the most experienced in the country, the first Canadian to walk in space and a veteran of two space shuttle missions, but few people left on the street for an autograph. Then, on December 21, Hadfield became the International Space Station during its last mission, and everything changed.

In a deliberate campaign to assault the Earth, Hadfield harnessed the power of social media to inspire interest in space exploration, NASA and other agencies have tried draw for more than a decade. In the process, it is on its way to becoming a star in its own breakthrough, the first astronaut internationally recognized as the grainy television images in black and white that Neil Armstrong, Buzz Aldrin and Apollo astronauts original superstars.

fingers dry sanded stone look as if they just kept warm wind from the Sahara. twitter.com / Cmdr_Hadfield / ...

- Chris Hadfield (@ Cmdr_Hadfield) February 20, 2013

Hadfield has used his Twitter account and a camera high power to bring the beauty of the four corners of the earth, outgoing and colors - and the banalities of space -. Hundreds of thousands of people in social networks

With seemingly endless bursts of 140 characters accompanied by stunning photographs taken from a window in the bottom section of the space station orbiting 400 km above the Earth, the former pilot hunting the love of music and a turn of phrase poet has increased 15-fold followers on Twitter to take off on a Soyuz rocket before Christmas.

not just about Twitter. He took part in an "epic" session "Ask-Me-Anything" on Reddit Sunday - under the title "I'm Chris Hadfield, currently in orbit around the Earth" - which attracted 7786 comments and comparisons with appearances Reddit large tastes of Barack Obama and Bill Clinton. He slicks YouTube videos on the life of the space station. And Friday that he and two of his colleagues will do first of NASA live Google+ Hangout from the space, answer questions submitted by fans during a live video down.

Forbes came to describe as "the most social media-savvy astronaut ever to leave Earth."

But the Guardian can reveal that social media blitz is not a coincidence. This is part of the cooking before the last mission Chris Hadfield began, in fact, is the result of web-savvy children. Kyle, 29, came up with the idea of ??getting the space of his father through Twitter, while Evan Hadfield, 27, took control of the official mission in the office in Darmstadt, south of Frankfurt Germany.

Evan has neither a monkey nor badge, and it is not paid, despite devote up to 16 hours each day to run his father several social media sites like Facebook , Tumblr and Google.

"Dad wanted a way to help people connect the real side of what life is an astronaut - not just the glamor and science, but also the activities of daily life" Evan Hadfield told the Guardian, noting that neither NASA nor the Canadian Space Agency administers the images displayed on the web or interactions with astronaut 420,000 followers. "Twitter messages to him and work with him to help spread this information to the rest of the Internet."

Beijing - Tiananmen Square bright even with the echoes of the celebration of Chinese New Year. twitter.com / Cmdr_Hadfield / ...

- Chris Hadfield (@ Cmdr_Hadfield) February 20, 2013

• Hadfield effect
• The company, which has enjoyed superb photographs of Australian fires of January, a web of public lighting in Beijing and the green hue of Great Britain Northern Lights Seen, continues the great tradition landing of Armstrong and Aldrin in 1969, the crew of Apollo 8 photo in 1968 increased land on the horizon curve of the moon, which helped ignite public enthusiasm for space exploration and inspire the current generation of astronauts.

"is to capture the attention of the segments of the population who are not usually interested in the space program," said rookie Canadian astronaut David Saint-Jacques, referring to generations of young people who are attracted by the beautiful pictures and descriptions Hadfield often melancholy.

"These are the people that NASA and other space agencies have tried, but it was a great success, reaching".

not for lack of trying, said former Canadian astronaut Dave Williams, who was selected for the space program in 1992 Hadfield, then a test pilot. The two men were involved in one of the first attempts to transmit a video during a webinar undersea mission in 2001. He was a "test case" that could one day be in space.
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