How to make an impact on the charity sector

The Head of Agreement New Philanthropy Capital, Dan Corry, what charity, not rich people, are now the focus of their work

Dan Corry, the new CEO of New Philanthropy Capital (NPC), said he was beaten by the number one brand of the organization he joined in September since it was burst onto the voluntary sector to the British scene a few years ago. "I was talking to someone recently and said the ANC had" beaten "the impact of the sector [critics]. I took it as a kind of compliment. "

NPC

When he started in 2002, staff at the investment bank Goldman Sachs, trying to find the most effective way for the richest of the city to give money to charity, the whole concept evaluation of the impact of charity, and performance measurement is relatively unknown.

NPC is a simple question: why should we give money to a charity that can not show that makes the difference? Charities too complacent with what they thought to reach the causes it supports, the organization said. A friendly self-perception as combatants on behalf of the oppressed and dispossessed is more than proven, and perhaps in some cases, unearned,.

too much money from donors "had been thrown lazily projects and campaigns, without a proper assessment or whether such investment was no real benefit. Charities, NPC argued, was necessary to measure the "social impact" of the work they did.

This radical message was not a charity many wanted to hear.

battles of the campaign

memorable AFN had children charity NSPCC, the publication of a report claiming that his totem stop campaign (which raised over £ 250 million to the public, a record collection funds in the UK) has woefully little to change public attitudes to child abuse.

The NSPCC was furious (although he later change their strategy). However, the NPC was adamant. People saw once the charity were really achieve results, not only the flow of donations to the artists of high impact, regardless of their size and marketing budget, but the total amount of the generosity of donors could increase

Corry is clear that we will not, says overwhelming. "In the NPC should first be ... very abrasive to get the message, "he said." My feeling is that the battle was won. I think we are in a phase to get more out of it, working with the people. "

In other words, the NPC will be softer, perhaps, more collaborative, but is not expected until the point where it loses its critical sense. "Under my NPC always look on difficult issues. We are part of this sector and we take care of this sector. I am interested in running an organization that makes the difference. "

change in the direction of the organization may be a recognition that if NPCs managed to charities and charitable foundations to evaluate their own work properly, not to transform the rigid attitudes wealth provide. He fervently believed, for example, to make a rational case for social investment for good causes to persuade the city magnates rich to open their wallets.

The portfolio has been closed. NPC has made recently that, ironically, he had had little impact on patterns of delivery of the rich, that even in boom times were, in general, usually reluctant to give to charity. Corry was asked whether tax exemptions may change. However, accepting that "there is no silver bullet in this world of high net worth philanthropists."

• Having discovered that the role of intermediary for the cover of philanthropy from donors multi-millionaire was not their proposal has a sustainable business (especially in a recession), the NPC has changed its approach Council, helping charities to think more clearly about how to fulfill its mission and achieve more traditional research center style policy research.
• The change in approach also reflects a more pragmatic style Corry. Throughout his career as an economist, worked at the intersection of politics and policy, as political advisor of important work during the era of New Labour. He spent three years as head of policy unit 10, when Gordon Brown became Prime Minister ("It was a fantastic experience, a journey," he says).
"I worked with many politicians," said Corry. "The way a policy change is not just tell people when they are wrong, because sometimes people bunker down and going nowhere."

There is a remarkable diplomatic reach smaller charities, some of whom resented what they saw as too heavy an emphasis on NPC performance measures as the primary measure of the value of a charitable organization .

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