floats IPO is one of the most anticipated of the year
Zynga, makers of popular games like Facebook Farmville and CityVille, filed an initial public offering of $ 1 billion (£ 622m) market.
IPO is one of the most anticipated float of the year, as opposed to a series of new high-tech companies to go this route recently made good profits.
Last year, the company made about $ 91 million in profit on revenue of $ 600 million sale of virtual goods to players and brand advertising, according to their values ??and Exchange Commission presentation was held on Friday. In the first quarter of this year Zynga made profits of $ 11.8 million on revenue of $ 235 million.
a breakdown shows that $ 222m came from the players and paying only $ 13 million came from advertising.
The company was founded four years ago by CEO Mark Pincus, who signed-off presentation SEC "Let's play".
Although Zynga is trying to raise $ 1 billion initially, this figure is an indicator submitted to regulatory authorities and may change. The company also did not say how many shares and at what price.
But analysts say it is the tip of the iceberg with the final plans to offer thought to be up to 10% of its shares to an assessment in the region of 20 billion U.S. .
"Although I am honored by the size of the audience will allow us to play today, which has just begun," said Pincus. "With this offer, we invite you to join our mission."The presentation offers some interesting nuggets like that, despite the enormous popularity of Zynga games - which has the four most popular applications on Facebook -. The average number of daily users peaked in March last year 67 million